How Terrific is Facebook ads


Facebook has over 1.8 billion users as of the last count. That's over 1.8 billion users. If because were a country, it would literally be now officially the largest country in the world. I remember a year ago it was the third largest country. 


Now it is the largest country. It's pretty big. It's the biggest one of the networks out there. That's a lot of people that you can target for your ads. I'll tell you that right now, especially as the eCommerce and internet world of information marketing. Any eCommerce is now expanding globally. People are entering the internet at just absolutely amazing rates. You can literally reach every niche you can imagine. 


I'm tell you right now, there isn't a freaking niche out there that you can't do. It's a global phenomenon. I can't think of a niche. You cannot name a niche that you can't reach. You want to learn how to skip rocks, you can reach a person, seriously, who lives by a lake, he's young, and I don't know, has some other traits that you feel would be someone who likes to skip rocks across water.People spend a lot of time on Facebook. You know the average person, this is appalling data, can you imagine 1.8 billion people, the aver ageamount of time that they spend on Facebook every day is 17 minutes. Literally, it makes me scratch my eyes. 


I cannot figure out how to ... I'm just so jealous of Facebook for having built a platform that 1.8 billion people spend an average of that much time; 17 minutes a day. 17 minutes a day on Facebook.


Alright, so Facebook knows everything. This part's a little bit scary. This part's a little bit creepy. Now as a marketer, it's tremendously awesome and in your favor. As a Facebook user, it's going tomake you think a little. 


Ready? Facebook knows everything about you. People voluntarily provide all kinds of information about themselves on Facebook. Think about, they know of your relationship status. They know your male or female. They know your age. They know your ethnicity. They know your religion. They know where you live. They know the kinds of things you are interested in based on the things that you hit like on. 


They know your job title. They know the company you work at. They know any non-profitsyou're involved in. They know who you're friends with and the demographics of the people that you're friends with. They know the kinds of things that you react to. They know if you're republican, democrat. They know the kinds of posts that you react to. They know the events you're targeting. They know the stores you're going to. They know where you're going. It is scary. Think about it. They know everything. Just imagine, from what you tell Facebook, how much data they have and what they can evaluate back. Let me tell you, now if you're scared, there's a good side. This is a gold mine of data for you. As an advertiser, you can get in there. You can target your ads more specifically than ever before. It makes it super easy to reach your ideal customer.


Think about the fact that people can like, and comment, and share your ad and that those get syndicated further to their friends and to their people when we know that the likelihood of some of their friends being interested inthe same things as them is huge. You can't do this with any other ad platform. 


You can't do it with Google. You can't do it with Twitter. You can't do it with LinkedIn. They don't care about all that. Facebook rewards their advertisers in a huge way with a ton of free exposure if you can make something that they believe their audience is enjoying, liking, and getting value from. That is absolutely massive. It's inexpensive to start. This is probably the one part where Facebook has most significantly impacted our marketing world today. 


I'll tell you that the greatest moving factor behind this move, and the death of direct marketing, is boyfriend, because you know what, the biggest problem with direct marketing was that if you wanted to do an effective direct marketing campaign it would cost you tens of thousands of dollars to even get a start, to even do a small test. I mean this when I say this, with Facebook you can actually start with five dollars. 


That's it. Imagine how this opens up advertising to the world. Everybody. You can I can do this. You and I can go in and compete with GE, Microsoft, Apple,Yahoo, Google. We can compete with any big company; GM, Pepsi, Coke, McDonald's, Burger King, Pizza Hut. You know the biggest brands that do TV ads, we can compete with them now and we can start with as little as five dollars and Facebook is not going to give them anymore favor than us. If we create a more engaging and a better ad that their users like more, they will give us the cheaper ads. 


They will give us more syndication than the big brands. Business of any size can now test and scale their ads. That's amazing. It's super easy to use. Now look, when you first get into Facebook's ad platform, and we go through that training, it is a little confusing. It truly is a little confusing. I'm not going to lie. Once you figure it out, once you learn it, once you see it, I'm telling you right now, you are going to be blown away at just how simple it can be. I avoided it for so long, and I'll tell you now, I regret being so scared of it. Now that I understand it, I don't know how I made it so long without doing Facebook. 


Don't forget guys, we are doing three, four, five hundred thousand dollars a month in ad investment on Facebook and we're growing it. You don't have to be a techy to use them. You don't have to be anything. Seriously, it's a repetitive process. You'll learn it. The only thing frustrating can be that they change the platform a lot. It's a little annoying. They keep changing buttons, and changing the UI, but you know what, once you're using it enough, it doesn't matter. You figure things outpretty quickly. Last, but not least look, they are absolutely revolutionizing the market. Facebook now has over two million active advertisers.